Introducing Bloody Easy
LHM Innovations partnered with The University of Melbourne introduces a novel blood sampling device
Offered now for licensing, Bloody Easy, is a passive, low-volume blood collection system engineered to optimize phlebotomy outcomes, especially in the most challenging clinical contexts.
Why
Despite significant advancements in diagnostic methodologies, the fundamental approach to venous blood collection has remained largely unchanged since its widespread adoption in the mid-20th century. This stagnation poses considerable challenges, particularly in scenarios involving difficult venous access (DVA).
The Bloody-Easy device represents a meaningful and timely innovation in the field of phlebotomy, specifically addressing the persistent limitations of standard vacuum-based techniques in challenging clinical scenarios. It has demonstrated that the passive mechanism of BE intrinsically reduces the risks associated with haemolysis, reducing its incidence by an order of magnitude in a controlled study. Vein collapse, particularly in elderly patients, was reduced, as evidenced by the reduction in difficulty in obtaining blood draws.
Key Issues
1 | Average blood draw volume is 24-27ml of which > 90% is discarded.
2 | Patients made anaemic (iatrogenic anaemia) through repeated collects do not regain baseline / premorbid wellness even if they are transfused.
3 | A cancer as well as an ICU patient may undergo up to 50 blood collects over a weeks' stay.
4 | Current golden standard collection method is cumbersome, requires skill, and can't be done single-handedly.
5 | Vacuum-driven collection carries risk of sample spoilage due to blood haemolysis, vessel ruputre, or mislocalised needle.
Opportunities
1 | Bloody Easy requires as little as 0.5mL of blood, not discarded.
2 | Bloody Easy ensures pristine sample quality with its innovative workflow to preserve patient's blood and well-being.
3 | Bloody Easy integrates seamlessly with exisitng pathology workflows, requiring little to none phlebotomist upskilling.
4 | Bloody Easy employs a butterfly needle and a largely 1-handed technique - enabling flexible draw sites.
5 | Bloody Easy is a fully passive collection method that elimnates shear forces that could be damaging to blood and blood vessels.
Device Roadmap
Patent Filing
Complete
Bloody Easy is covered under the national patent phase and fully supported by The Univeristy of Melbourne Research, Innovation, and Commercialisation team.
Clinical Trial
Complete
Our prospective, randomized, crossover study involving 90 healthy volunteers demonstrates that BE achieved comparable or superior sample quality while significantly reducing the volume of blood drawn per session.
Design for Manufacture
Complete
Bloody Easy devices have been designed for rapid, low cost injection-moulding manufacturing.
We have valdiated the design by vacuum-casting (~$12/pc), sterylising, and packaging over a hundred devices for the purpose of the trial.
The casts have met our quality expectations with minimal rejection rate.
Market Size
At a glance there are ~900,000 blood tests done per day.
BloodyEasy comes in to tackle the highly difficult blood collects:
- BE is highly beneficial for ~25% of blood tests
- Premium subset of venous blood collection
The Numbers
- Global TAM proxy -- approximately US$5.0B
- Venous diagnostic subset -- approximately US$3.4B
- Global SAM estimate -- US$170–510M annually
- Australian opportunity -- AUD$16–105M annually
- Year-five SOM model -- US$2.7–84M revenue
USPs
- Bloody easy is the only blood sampling device designed for pedatric/elderly patients
- Integrates with standard needles and collection tubes.
- Passive flow avoids vacuum-driven blood collection.
- Sequentially fills up to four collection tubes.
- One-handed operation improves clinician control.
- Low-volume sampling reduces repeat-draw burden.
Service Delivery
We believe Bloody Easy is best launched in the following segments:
- Clinical Trials & Studies
- Paediatric & Oncology Services
Get in Touch
Founders
Luke Sammartino | Maciej Necki | John Kounetas | David J. Collins
Contact Us
david.collins [at] unimelb.edu.au
